Category: Uncategorized

The Role of Data in Driving Personalized Marketing

A healthcare marketing executive, Neda Razavi is the head of product marketing, sequencing solutions, and library prep at Roche Diagnostics in Menlo Park, California. In this capacity, Neda Razavi develops digital marketing strategies to drive growth.

From the one-size-fits-all ads that were prevalent in the early years of the Internet, digital strategies have evolved to incorporate data-informed content that is tailored to specific demographics and coordinated over a range of devices and platforms.

From search history statistics to detailed information on social media and website habits, marketers have access to a comprehensive range of actionable data. In addition, a comprehensive profile can be developed through lead generation forms and customer reviews and surveys.

The data reveals not only where to place marketing content, but also the products and topics in which specific consumers are most interested. By understanding the unique goals and requirements of those within specific demographics, content can be created that is non-intrusive and meets practical needs.

Once personalization has been achieved in terms of understanding the consumer, ads can be placed in just the right mix of social media, chat, text, search engine, and email platforms to effectively reach the target audience.

Stanford University’s Genetics and Genomics Professional Certificate

The recipient of a bachelor’s degree in cellular and microbiology (University of Azad in Tehran) and a master’s in business administration (Pepperdine University), Neda Razavi currently holds the position of executive marketing consultant for Natera, a company that works in prenatal genomic testing. Neda Razavi is also pursuing an interest in targeted treatments for patients using gene information by obtaining a certificate in genomics and genetics from Stanford University.

Stanford University offers a number of certificate programs aimed at working professionals looking to expand their knowledge. The genetics and genomics certificate program’s prerequisites include a bachelor’s degree, at least 5 years of work experience (preferably in a science- or tech-related field), and at least a high school level of biology and chemistry.

The program is recommended for medical sales professionals, medical practitioners looking for new knowledge, and others working in non-scientific roles in a scientific field. Students can work at their own pace to finish the certificate. The program includes two required courses and four electives, but it’s strongly recommended that students take Fundamentals of Genetics: The Genetics You Need to Know, and Genomics and the Other Omics: The Comprehensive Essentials.