An experienced marketing executive, Neda Razavi serves as the head of product marketing, library prep, and sequencing solutions with Roche Diagnostics. Neda Razavi applies personalized marketing strategies to promote various health care solutions.
Customers take mere seconds to decide how they will respond to a marketing campaign. They receive numerous marketing messages every day. Personalized marketing can enable brands to stand out by targeting content toward customers based on their behavior.
A recent Forbes article outlines a few steps that marketers can take to develop personalized marketing strategies. The first is to create profiles of who the ideal customers are. Subsequently, marketing strategies can be developed based on their unique needs. Marketers can then develop an understanding of what is important to these customers and why they would want to use a particular product.
After customer profiles are created, the next step is to identify the features that they find indispensable in the product and what they hope to achieve by using it. Marketers can find out this information through customer surveys and reviews. This will enable them to tailor their content to what these customers are seeking.
Neda Razavi 